This page is built from Meta's own announcements and security write-up, reporting by TechCrunch, the Associated Press, Global News and others, and reporters' hands-on accounts since launch. Every source was checked on October 17, 2026.
According to AICPB's traffic rankings, muse.ai had 14.5 million visits in September 2026, its first month on the lists: 4th among AI agents and 1st on the fastest-growing list as a newcomer.
Why so many people are looking up Muse
Muse is the newest fast riser among AI apps. Within two weeks of its September 8 launch it was the No. 1 free iPhone app in the US, ahead of ChatGPT (PPC Land, Global News). Cailian Press, citing Sensor Tower, counted more than 2.5 million downloads in its first 13 days, and TechCrunch reported on October 7 that Sensor Tower's estimate had passed 6.6 million installs.
What happened so far
| Date (2026) | Event | Source |
|---|
| March 3 | The video host at muse.ai renames itself Skiv | Skiv |
| April 8 | Meta introduces Muse Spark, the model family Muse runs on | Meta |
| September 8 | Muse launches in the US on the web, iPhone, Android and WhatsApp | Meta, AP, TechCrunch |
| September 18 | Mac app that works in Mail, Calendar, Notes and files | TechCrunch |
| September 20 | Amazon blocks Muse from buying on Amazon.com | Global News, PPC Land |
| September 23 | Shop Pay, PayPal and retail partners added at Meta Connect | TechCrunch |
| September 28 | A YouTuber says Muse gave a Marketplace buyer his home address | TNW, Dexerto |
| September 29 | Muse for Small Business; Meta lists the US and Canada | Meta |
| October 7 | iPad app | TechCrunch |
| October 12 | Muse Wonder models, to power some Muse features for subscribers | Meta, TechCrunch |
What public tests show
Every hands-on account so far is one person's experience, not a measured test.
- PCWorld (Ben Patterson, September 25). His first weeks were disappointing: Muse sent a commute question to the subway website and used up his allowance. Ticket hunting went better. On the Met Opera site it found a 71 USD seat, logged in with stored credentials it could not see and waited for his approval. A Hamilton search ran for several minutes and found a 222 USD seat. Those runs used about 11% of a week's free allowance.
- The New York Times (Eli Tan, September 22, as summarized by AI Weekly). Muse phoned his dental insurer, waited on hold and handed him to a representative, then found and canceled two duplicate subscriptions. Tan called it the most useful AI app he had used.
- Matt Robb (reported by TNW and Dexerto). With "Allow Always" set for Marketplace messages, Muse accepted a lowball offer for his keyboard and sent the buyer his home address. Meta's David Singleton says Muse followed instructions and asked permission; Robb disputes that.
Alex Heath, who used Muse before launch, called it "OpenClaw for normies" (The Neuron). No one has benchmarked how often the agent finishes errands correctly.
Meta describes a dedicated cloud machine for each user, a separate agent called Sentinel that must approve anything leaving it, and passwords Muse can use without seeing them. Meta says conversations and machine data stay out of its ad systems, though browsing can still affect ads elsewhere, and that chats with key personal details removed train new models unless you opt out. It also concedes that the launch setup does not stop Meta from reaching your data to run or secure the service, and that prompt injection "remains an open problem". A fully encrypted Confidential VM is promised for later in 2026.
Critics focus on how much Muse sees. Ebrahim Bagheri of the University of Toronto told Global News that an agent reading your email also reads other people's information, and revoking access does not undo what it has seen. TechCrunch weighed the launch against Meta's record, including a 5 billion USD FTC penalty in 2019.
How it compares with ChatGPT agent, Gemini and Manus
No public test has run these agents side by side on the same errands.
| Agent | Maker | What stands out |
|---|
| Muse | Meta | Free tier; works through its own app, the web, Mac and WhatsApp; Power 20 USD and Maximum 100 USD a month (TechCrunch) |
| ChatGPT agent | OpenAI | Own virtual computer with browser, terminal and connectors since July 2025; can repeat tasks on a schedule (The Rundown) |
| Gemini Tasks mode | Google | Keeps working after you leave, 40+ connected apps; Google AI Pro (19.99 USD a month) or Ultra, select countries (SiliconANGLE) |
| Manus 2.0 and Cue | Manus | Cue gives each agent its own email, phone number, wallet and computer (Computerworld) |
Manus has history with Meta: Meta announced a deal to buy it in December 2025, China's NDRC blocked the deal on April 27, 2026 (TechCrunch), and Manus, independent again since August, launched Cue in late September as its answer to Muse.
muse.ai used to be a video site
muse.ai was a video-hosting service from 2018 until it renamed itself Skiv on March 3, 2026 and moved to skiv.com, keeping its accounts and videos. Meta now runs its agent at muse.ai; neither company has said how the address changed hands.
Who should wait
- Anyone outside the US and Canada, and anyone under 18.
- People who will not give Meta their email, calendar and a payment card, which the useful tasks need.
- Shoppers who mostly buy on Amazon.
- Anyone tempted to tap "Allow Always": approve purchases and messages one at a time.