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Hedra review: Pro plan price, Character 3, API and consent

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Hedra logohedra.comSubscriptionWebAPICLIPlugin
The Hedra homepage, which since August 2026 leads with inference infrastructure: 'Production inference. Recursive self-improvement.', with buttons to get started or talk to an engineer.
The Hedra homepage, which since August 2026 leads with inference infrastructure: 'Production inference. Recursive self-improvement.', with buttons to get started or talk to an engineer.Screenshot of hedra.comtaken

What Hedra is

In one or two sentences, before anything else.

Hedra is an AI company whose Character 3 and Avatar models turn a portrait and an audio track into talking video up to 10 minutes long, sold through its Studio agent and a pay-per-use API. In late September 2026 its US$30 Creator plan became Pro at US$50 a month. Plan credits reset monthly; no free plan is listed.

Main features

What it can do, one sentence each, and whether we actually tested it.

  • Character 3 and Hedra Avatar, its own talking-head models

    Turn a start image and an audio track into a talking or singing video of up to 10 minutes, at 540p, 720p or 1080p in seven aspect ratios from 21:9 to 9:21, with speaker selection. The length follows the audio.

    Per Hedra's model pages. Hedra dates Character 3 to March 2025; the Avatar page says it runs on Together AI infrastructure. Both list the same API rate: 2.5 cents a second at 540p, 5 at 720p, 6.25 at 1080p.

  • Hedra Studio, a creative agent on a shared canvas

    You brief an agent in a Space and it plans, generates and edits images, video and audio with the models it picks; Elements keep characters and products consistent, Skills save repeated workflows, and teammates can work in the same Space.

    Per Hedra's Studio page and help center. Hedra's own benchmark of the agent, published March 31, 2026, reports a task success rate of roughly 60%.

  • About 110 hosted models from other makers

    Runs Kling V3, Veo 3.1, Seedance 2.5, MiniMax H3, Wan 3.0, Nano Banana, GPT Image 2, ElevenLabs voices and rival avatar models such as HeyGen Photo Avatar 4, OmniHuman, Kling AI Avatar v2 and VEED Fabric, all on one account.

    Per Hedra's live API catalog on November 3, 2026: 110 models, 53 of them video, 40 image, 12 audio and 5 text. Its trust center lists fal.ai, BytePlus, MiniMax, ElevenLabs, Kling AI and HeyGen among the providers.

  • Manual tools and a timeline editor

    Besides the agent, Studio has direct Image, Video (all, avatar, transition and upscale modes), Speech and Edit Video tools; Edit Video, also called Composer, arranges clips, images and audio on a timeline and exports one file.

    Per Hedra's help center. Credit costs per model show only in the app's live selector, which the help pages say they do not repeat.

  • Speech and voice cloning

    Generates voiceovers from a script with ElevenLabs and MiniMax voices and clones a voice from a recording; the audio can drive an avatar video in the same Space.

    Per Hedra's pricing page (voice cloning free on the API, speech from 5 cents per 1,000 characters) and its voice cloning page, which says to clone only a voice you have permission to clone.

  • Developer API v3 with a prepaid dollar wallet

    One API key reaches every catalog model through typed asynchronous jobs, with a free cost-estimate call, signed webhooks, Python and TypeScript SDKs, a CLI, and OpenAI- and Anthropic-compatible endpoints for the text models.

    Per Hedra's developer API post of October 6, 2026. The wallet starts at US$0 and Studio credits cannot pay for API calls.

  • MCP server for chat and coding agents

    Adding mcp.hedra.com to Claude, ChatGPT, Cursor, Claude Code or Codex lets the assistant list models, estimate a job, generate media and save it to your Hedra library after you sign in.

    Per Hedra's MCP docs. MCP jobs can be paid from a Studio subscription or the API wallet, the one exception to the rule that Studio credits do not fund the API.

  • Teams and Enterprise plans

    Teams costs US$75 a month for 14,400 credits with the fastest generation and team access; Enterprise adds custom credit volumes, single sign-on, private deployments and legal and security review.

    Per Hedra's pricing page. Its trust center lists a SOC 2 Type I report, available on request.

Who it is for

The people it helps and the problems it solves, and where it ranks.

Built for

  • Creators and marketers who need presenter, podcast, explainer or singing clips from one still image
  • Small ad teams making UGC-style ads with a presenter, product shots and a voiceover in one workspace
  • Developers who want Hedra's avatar models and other makers' video, image and voice models behind one API key
  • People who work in Claude, ChatGPT, Cursor or Codex and want media generated from the same chat
  • Teams that want shared Spaces and one pooled credit plan

Problems it solves

  • Turning a portrait and a voice track into a lip-synced video without filming anyone
  • Paying for separate accounts for avatar, video, image and voice models
  • Integrating several media model APIs, each with its own billing and request format
  • Assembling generated clips and audio into one finished video without another editor

What it is good at

Public tests other people ran: what they gave it and how it did.

  1. Case 1

    Tom's Guide's lip-sync contest of Hedra, Kling and Runway, run by Ryan Morrison in October 2024 on Hedra's older Character-2 model

    Input

    Midjourney portraits for three rounds (a neutral front-facing face, a wide smile showing teeth, a person turned side-on mid-gesture), each tool's built-in voices and the same monologue, cut to 10 seconds.

    What happened

    Hedra won the neutral-face round for the most realistic voice and mouth, won the smiling round only as the least bad, and lost the side-on round to Runway, finishing first overall. It animates a still image while the others map lips inside a video. Two planned rounds were dropped because Kling rendered too slowly.

  2. Case 2

    Pricing a one-minute talking-head clip through Hedra's API with the rates in its live catalog

    Input

    60 seconds of 1080p avatar video from one portrait and one voice track, on Hedra Avatar or Character 3, then on rival avatar models Hedra also hosts.

    What happened

    At 6.25 cents a second, Hedra's own models cost US$3.75 for the minute, against US$6.00 on HeyGen Photo Avatar 4 and US$9.60 on OmniHuman 1.5 at Hedra's listed rates. A 10-minute 1080p video, the longest Character 3 allows, comes to US$37.50, by our arithmetic from the catalog.

  3. Case 3

    Hedra's own price comparison of one video job on 11 hosted models, published September 25, 2026 with rates rechecked October 29

    Input

    A 10-second, 1080p clip with native audio from one start frame and a text prompt, one clip per call.

    What happened

    Prices ran from US$0.60 on LTX-2.3 Fast to US$7.91 on Seedance 2.5, a 13-fold spread for the same output; Kling V3 Pro came to US$1.68 and Wan 3.0 to US$2.00. These are Hedra's API dollar rates; the matching Studio credit costs are not published.

  4. Case 4

    A first API call from Hedra's own quickstart, October 6, 2026

    Input

    A six-second MiniMax H3 clip at 768p, prompt 'a fox sprinting across fresh snow', submitted with the Python SDK after funding the wallet.

    What happened

    Hedra prices it at US$0.36. Until the prepaid wallet has money in it, every request returns a 402 INSUFFICIENT_BALANCE error, and a Studio subscription does not count.

  5. Case 5

    Hedra's own benchmark of its Studio agent, published March 31, 2026

    Input

    Recorded multi-turn conversations (an image request, a video built from that image, then edits) replayed with simulated media generation after each change to prompts, tools or models.

    What happened

    Removing a planning mode and injected reminders raised the agent's probability of completing the scenarios from roughly 40% to 60%, by Hedra's own measure. No outside party has published a comparable test of the agent.

Where it falls short

What it does badly, with the evidence, and what we could not settle.

Weak

Weak

  • The plans got more expensive in late September 2026.

    Evidence: Archived copies of the pricing page show Basic at US$15 for 1,500 credits, Creator at US$30 for 5,400 and Professional at US$75 for 14,400 on September 14, and Basic US$20 for 2,000, Pro US$50 for 7,200 and Ultra US$100 for 18,000 by September 29. A Pro credit costs about 0.69 cents against 0.56 on Creator, by our arithmetic.

  • What a Studio credit buys is not public.

    Evidence: The help center says exact credit prices per model are deliberately left out and shown only in the app's live selector; the public pages publish dollar rates for the API alone.

  • Credits are use-it-or-lose-it unless you keep paying.

    Evidence: Monthly plan credits reset each cycle, annual plans now grant credits month by month, and pack credits, though they never expire, can only be used with an active subscription, per the pricing FAQ and help center.

  • There is no visible free plan or refund policy.

    Evidence: The current pricing page lists no free tier, where it said 'Start free, upgrade anytime' until at least October 7, 2026, and Hedra's model pages say generation uses paid credits. No refund policy is published; the help center only says failed requests may be refunded automatically.

  • Avatar output stops at 1080p and is never live.

    Evidence: Character 3 and Hedra Avatar render at 540p to 1080p, and every API job is asynchronous. LemonSlice, which sells real-time avatars, found no interactive avatar product on hedra.com in September 2026.

  • Independent evidence is old.

    Evidence: The only outlet test found, by Tom's Guide in October 2024, covered the older Character-2; no outlet test of Character 3, Hedra Avatar or the Studio agent turned up, and Trustpilot's page for Hedra was closed behind a bot check.

  • The company's attention has widened.

    Evidence: Since August 2026 the homepage sells inference infrastructure, GPU sandboxes and research partnerships; Studio is one product among several, and Omnia, announced as a base model in February 2026, has no page in the public model catalog.

Uncertain

Uncertain

  • Whether consent is enough to animate someone else.

    Why unsure: The Acceptable Use Policy bans inputs or outputs showing anyone other than yourself, except people who died at least 100 years ago, while the face swap help page only asks for permission. Hedra does not say which rule it enforces.

  • Whether a free tier still exists after sign-up.

    Why unsure: The pricing page shows none, yet its FAQ says a cancelled account keeps limited watermarked generations, which suggests a free level inside the app.

  • Whether per-model credit costs changed with the new plans.

    Why unsure: Hedra published the new plan prices but no credit table, so the true price rise per video can only be judged inside the app.

  • How Hedra's own models compare with the rivals it hosts.

    Why unsure: No public test has run the same portrait and audio through Character 3, Hedra Avatar, HeyGen Photo Avatar 4 and OmniHuman and compared the results.

Price, limits and formats

The numbers, each with its source and the date we checked it.

SpecValueNote and source
CompanyHedra Inc., San Francisco; founder and CEO Michael Lingelbach

Source: hedra.comchecked

FundingUS$32 million Series A in May 2025, led by Andreessen Horowitz's infrastructure fund; valued at US$200 million, per a Reuters source

Source: finance.yahoo.comchecked

Own video modelsCharacter 3 (March 2025) and Hedra Avatar

Source: hedra.comchecked

Avatar specsImage plus audio to video; 540p, 720p or 1080p; up to 10 minutes; seven aspect ratios

Source: hedra.comchecked

Avatar API rate2.5 cents a second at 540p, 5 at 720p, 6.25 at 1080p

Source: hedra.comchecked

Hosted models110 in the live catalog: 53 video, 40 image, 12 audio, 5 text

Source: api.hedra.comchecked

Basic planUS$20 a month, 2,000 credits, slower generations, commercial use

Source: hedra.comchecked

Pro planUS$50 a month, 7,200 credits, faster generation, commercial use

Source: hedra.comchecked

Ultra planUS$100 a month, 18,000 credits, fastest generation; allowances up to 57,600 credits

Source: hedra.comchecked

Teams planUS$75 a month, 14,400 credits, fastest generation, Teams plan access

Source: hedra.comchecked

Plans before late September 2026Basic US$15 for 1,500 credits, Creator US$30 for 5,400, Professional US$75 for 14,400

Source: web.archive.orgchecked

Credit rolloverPlan credits reset each month; credit-pack credits never expire but need an active subscription

Source: hedra.comchecked

Annual plansBilled for the year at once, credits granted month by month

Source: hedra.comchecked

Free useNo free plan on the pricing page; cancelled accounts keep limited watermarked generations

Source: hedra.comchecked

PaymentVisa, Mastercard, Amex, debit and prepaid cards through Stripe; no PayPal, UPI or crypto

Source: hedra.comchecked

API billingPrepaid US-dollar wallet starting at US$0; Studio credits do not pay for API calls

Source: hedra.comchecked

MCP servermcp.hedra.com, for Claude, ChatGPT, Cursor, Claude Code, Codex and Hermes

Source: hedra.comchecked

Rights in outputsYou own inputs and outputs; Hedra takes a perpetual, irrevocable licence to use them to run the service

Source: hedra.comchecked

Biometric dataFace and voice templates kept no longer than three years after your last interaction

Source: hedra.comchecked

SecuritySOC 2 Type I; 51 subprocessors listed

Source: trust.hedra.comchecked

Common questions

Answer first, then why, an example, the limits and what to do next.

Is Hedra free?

Hedra has no free plan on its pricing page as of November 3, 2026, and its model pages say generation on Hedra uses paid credits. The cheapest Studio plan is Basic at US$20 a month for 2,000 credits.

Limits

Until at least October 7, 2026 the pricing page said 'Start free, upgrade anytime', and its FAQ still says a cancelled account keeps limited watermarked generations, so a small free level may remain inside the app.

How much is Hedra Pro and what does it include?

Hedra Pro costs US$50 a month for 7,200 credits, with faster generation than Basic and commercial use. It replaced the US$30 Creator plan, which gave 5,400 credits, in late September 2026.

Why

Per credit, Pro works out about 25% dearer than Creator was, by our arithmetic. Ultra, at US$100 for 18,000 credits, adds the fastest queue and Teams access.

Limits

The public pages do not say how many credits a minute of Character 3 video costs, so check the live selector after signing in.

Did Hedra raise its prices?

Hedra raised its Studio prices between September 14 and September 29, 2026, per archived copies of its pricing page. Basic went from US$15 to US$20, Creator at US$30 became Pro at US$50, and Professional at US$75 became Ultra at US$100, each with more credits.

Limits

Teams stayed at US$75 for 14,400 credits, now a lower price per credit than Ultra. Annual plans bought before the change keep their full-year credit grant.

Do Hedra credits roll over?

Hedra's monthly plan credits do not roll over; they reset to the plan's amount each cycle, and annual plans also grant credits one month at a time. Credits from one-time credit packs never expire.

Limits

Pack credits can only be spent while you hold an active subscription, so cancelling freezes them until you resubscribe.

Can I use Hedra videos commercially?

Hedra lists commercial use on every paid plan, from Basic at US$20 a month upward, and its terms say you own your inputs and outputs. You still grant Hedra a perpetual, irrevocable licence to use your content to run the service.

Limits

Owning the output does not clear the people, voices, brands or music in it, and the Acceptable Use Policy bans media of anyone other than yourself.

Is Hedra safe and legit?

Hedra is an established company: Hedra Inc. of San Francisco raised a US$32 million Series A led by Andreessen Horowitz in May 2025, as Reuters and SiliconANGLE reported, and its trust center lists a SOC 2 Type I report. Its status page showed no website incidents from August to November 2026.

Why

The risks are in the details: the terms send disputes to binding arbitration with a class-action waiver, the content licence is broad, no refund policy is published, and no app in the US App Store comes from Hedra Inc.

Can I use someone else's face or voice on Hedra?

Hedra's Acceptable Use Policy says no: it bans inputs or outputs containing photos, audio or video of anyone other than yourself, except people who died at least 100 years ago, and bans deepfakes that impersonate real people. Its face swap and voice cloning pages add that you may only use faces and voices you have permission to use.

Limits

The two rules differ, and Hedra does not say which one it enforces; written consent is the minimum before animating anyone else.

Does Hedra use my uploads to train AI?

Hedra's privacy policy allows it to use personal information, including data derived from faces and voices, to improve the service and develop new products, and to train its AI models on de-identified data. The policy lists no opt-out from that use.

Limits

Face and voice templates are kept up to three years after your last interaction, deleted data stays in backups for up to 30 days, and prompts and media go to the outside model providers you pick.

Does Hedra have an API, and do Studio credits work with it?

Hedra has a REST API, version 3, with Python and TypeScript SDKs, a CLI and about 110 models behind one key. It bills a separate prepaid dollar wallet, and Studio subscription credits cannot pay for API calls.

Example

Hedra Avatar costs 6.25 cents a second at 1080p on the API, so a one-minute clip is US$3.75.

Limits

The exception is the MCP server, where jobs can draw on a Studio subscription. Rate limits depend on your key and account and are not published as fixed numbers.

What is Hedra Character 3?

Hedra Character 3 is Hedra's own model that animates one portrait from an audio track into a talking or singing video, with lip sync, facial expression and gestures. Hedra dates it to March 2025; it renders up to 10 minutes at 540p to 1080p.

Limits

Hedra's own model page notes that users report over-dramatic hand gestures, which a prompt can restrain, and its newer Hedra Avatar model carries the same specs and price.

Hedra vs HeyGen: which should I use?

Choose HeyGen for business presenter videos, translation and a free tier of three watermarked videos a month; choose Hedra for expressive characters of any style, a creative agent and access to many other makers' models on one plan. HeyGen Creator costs US$29 a month and Hedra Basic US$20 on November 3, 2026.

Why

Hedra even hosts HeyGen's Photo Avatar 4 model on its API, at 10 cents a second against 6.25 for its own Hedra Avatar at 1080p.

Next step

See the [HeyGen alternatives list](/best-heygen-alternatives) for more options.

Does Hedra put a watermark on videos?

Hedra's public pages mention watermarks only for cancelled accounts, which keep limited watermarked generations, per the pricing FAQ. The paid plans list commercial use and say nothing of a watermark.

Limits

Hedra does not publish free-tier watermark rules, since its pricing page lists no free plan.

More screenshots

  • The Studio pricing tab, billed monthly: Basic US$20 for 2,000 credits, Pro US$50 for 7,200 and Ultra US$100 for 18,000, with allowances up to 57,600 credits on Ultra.
    The Studio pricing tab, billed monthly: Basic US$20 for 2,000 credits, Pro US$50 for 7,200 and Ultra US$100 for 18,000, with allowances up to 57,600 credits on Ultra.Screenshot of hedra.comtaken
  • The Hedra Studio page: 'The Visual Agent', an agentic studio that plans, generates and edits across video, image and audio models on one shared canvas.
    The Hedra Studio page: 'The Visual Agent', an agentic studio that plans, generates and edits across video, image and audio models on one shared canvas.Screenshot of hedra.comtaken
  • The Character 3 model page: Hedra's own avatar model for talking and singing video up to 10 minutes, priced on the API at 2.5 cents a second at 540p and 5 cents at 720p (6.25 at 1080p further down).
    The Character 3 model page: Hedra's own avatar model for talking and singing video up to 10 minutes, priced on the API at 2.5 cents a second at 540p and 5 cents at 720p (6.25 at 1080p further down).Screenshot of hedra.comtaken

Pros and cons

The short version of everything above.

Pros

  • Its own avatar models render up to 10 minutes from one portrait and an audio track
  • Characters of any style, from photos to cartoons, animals and mascots
  • About 110 other makers' models, including rival avatar models, on one account
  • API rates are published per second, with a free cost-estimate call before each job
  • MCP server and CLI bring generation into Claude, ChatGPT, Cursor and Codex

Cons

  • Plans rose in late September 2026; Pro costs US$50 for 7,200 credits
  • Studio credit costs per model are hidden until you sign in
  • No free plan on the pricing page and no published refund policy
  • Plan credits reset monthly; pack credits need an active subscription
  • Few independent tests: the only outlet test found dates from 2024

What the public tests show

This review is built from what could be checked on November 3, 2026: Hedra's own site, pricing page, model pages, live API catalog, help center, developer docs, blog, terms, privacy and acceptable-use policies and trust center; archived copies of its homepage and pricing page in the Wayback Machine; reporting by Reuters and SiliconANGLE; a lip-sync test by Tom's Guide; a review by LemonSlice, which sells a rival avatar product; and the pricing pages of six alternatives. Hedra's statements about itself are labelled as its own, and every price is the one shown on that day.

What Hedra is and who runs it

Hedra Inc. is a San Francisco company founded and run by Michael Lingelbach, its CEO. It became known for Character, a family of models that make a still portrait talk or sing in time with an audio track. In May 2025 it raised a US$32 million Series A led by Andreessen Horowitz's infrastructure fund, with Index Ventures, Abstract and a16z speedrun joining, as Reuters and SiliconANGLE reported; Reuters' source put the valuation at US$200 million. At the time Hedra had 20 employees and launched Character-3 with Hedra Studio, its web app. Its about page lists Andreessen Horowitz, Index Ventures, Abstract Ventures and the Alexa Fund as backers.

Hedra sells three things today. Hedra Studio, now pitched as the Creative Agent, is where creators and marketing teams make video, images and audio; you brief an agent in a Space and it picks the models, per the Studio help center. The developer platform puts Hedra's own models and those of other makers behind one API. And, according to its homepage and llms.txt, Hedra is "an AI research lab" that sells inference infrastructure, GPU sandboxes and post-training to companies building their own visual and robotics models. Its enterprise page claims that 20% of the Fortune 500 build with Hedra; that is the company's own figure.

What changed in 2026

The changes that matter to a Studio buyer, in order:

  • February 5: Omnia. Hedra announced Omnia as a unified base model for vision, text and audio that partners can post-train. Omnia has no page in Hedra's public model catalog; its link there returned a 404 on November 3.
  • March 31: the agent. Hedra described its multimodal agent and the benchmark it uses to improve it (Hedra's post).
  • July to August: a new front page. On July 10 the homepage still led with "The Creative Agent for Work" and a free sign-up. By August 9 it read "Inference and Infrastructure for Visual Intelligence". On August 4 Hedra opened its developer platform, and on August 31 it added an MCP server and CLI.
  • September 4: new terms and privacy policy. Both carry that date; the terms include a clause on AI assistants connected to your account, which can start jobs and spend credits.
  • Late September: new plans. An archived copy of the pricing page on September 14 shows Basic, Creator and Professional; the copy of September 29 shows Basic, Pro and Ultra at higher prices. The table below has the details.

No news report of the price change or the change of focus turned up in searches; both are documented here from Hedra's own pages and their archived copies.

Its own models and the ones it resells

Hedra makes two of the models it sells. Character 3 and Hedra Avatar take a start image and an audio track, render 540p, 720p or 1080p in seven aspect ratios and run for up to 10 minutes, with the length set by the audio. They carry identical descriptions and identical prices in the catalog; the Avatar page says it runs on Together AI infrastructure. Hedra dates Character 3 to March 2025, and its own FAQ admits users report over-dramatic hand gestures that a prompt can restrain.

Everything else is hosted. Hedra's live API catalog listed 110 models on November 3: 53 for video, 40 for image, 12 for audio and 5 text models. They include Kling V3, Veo 3.1, Seedance 2.5, MiniMax H3, Wan 3.0, Nano Banana, GPT Image 2 and ElevenLabs voices, and also avatar models from rivals. The trust center names the providers behind them, from fal.ai and BytePlus to ElevenLabs, MiniMax, Kling AI and HeyGen.

On the API, talking-head video costs:

Model1080p rateOne-minute clip
Hedra Avatar or Character 3 (Hedra's own)6.25 cents a second (2.5 at 540p)US$3.75
Kling AI Avatar v2 Standard5.62 cents a second, 720p onlyUS$3.37 at 720p
HeyGen Photo Avatar 410 cents a secondUS$6.00
OmniHuman 1.516 cents a secondUS$9.60

Rates from the catalog; the per-minute figures are our arithmetic, and Hedra's own HeyGen comparison page shows the same US$9.60 for a 60-second OmniHuman clip. Hedra's own models are the cheapest 1080p avatar option in its catalog.

Studio plans and what Pro buys

PlanBefore late September 2026From late September 2026Notes
BasicUS$15 for 1,500 creditsUS$20 for 2,000 creditsSlower generations, commercial use
Creator, now ProUS$30 for 5,400 creditsUS$50 for 7,200 creditsFaster generation
Professional, now UltraUS$75 for 14,400 creditsUS$100 for 18,000 creditsFastest generation; allowances up to 57,600 credits
TeamsUS$75 for 14,400 creditsUS$75 for 14,400 creditsFastest generation, Teams plan access
EnterpriseCustomCustomSSO, private deployments, Slack support

Sources: the current pricing page and the archived copies of September 14 and October 7, all billed monthly.

Pro, which the pricing page labels "Popular", got the biggest rise. By our arithmetic a credit now costs about 0.69 cents on Pro, against about 0.56 on Creator, roughly 25% more; Basic stayed at 1 cent a credit, and Ultra costs about 0.56 cents. Teams did not change, so it now buys credits more cheaply than Ultra. Whether the number of credits per video also changed cannot be checked from outside: the help center says credit prices per model are deliberately left out and shown only in the app's live selector.

The credit rules cut against light users. Monthly plan credits reset each cycle, and since the change annual plans grant credits one month at a time, with unused ones expiring at the next grant, per the annual plans page. Annual plans bought earlier, such as Creator and Professional, still get their full year up front. Credit packs never expire, but the credits FAQ says you need an active subscription to spend them. Payment is by card through Stripe; PayPal, UPI and crypto are not accepted (payment methods).

The free tier, watermarks and refunds

The pricing page carried the title "Free Plan, No Credit Card" until at least October 7. The current page lists no free plan, and Hedra's model pages, such as the one for Kling, say generation on Hedra uses paid credits. The pricing FAQ says a cancelled account loses most features apart from limited watermarked generations, which suggests a small free level inside the app, but Hedra does not publish its limits.

No refund policy appears on hedra.com. The generation history help says only that a failed request may be refunded automatically, and the terms renew subscriptions automatically until you cancel.

The API and MCP server

The developer platform is the most open part of Hedra. Per its October 6 post, one key reaches every catalog model through typed asynchronous jobs; an estimate call prices the exact request for free; webhooks are retried for about six hours; and Python and TypeScript SDKs, a CLI and OpenAI- and Anthropic-compatible endpoints for the text models are available. Its quickstart prices a six-second MiniMax H3 clip at 768p at US$0.36.

Billing is separate from Studio. The API draws on a prepaid dollar wallet that starts at US$0, and Studio subscription credits cannot fund it (API billing). Rate limits depend on the key and account rather than a published quota (errors and limits). Hedra's own comparison of one 10-second, 1080p job with sound runs from US$0.60 on LTX-2.3 Fast to US$7.91 on Seedance 2.5.

The MCP server at mcp.hedra.com works with Claude, ChatGPT, Cursor, Claude Code, Codex and Hermes after a Hedra sign-in, and it is the one place where a Studio subscription can pay for jobs. The terms warn that requests from a connected assistant count as your instructions and can spend credits or trigger an auto-recharge.

What public tests and users report

An outlet test, on an older model. In October 2024, Ryan Morrison of Tom's Guide ran Hedra's Character-2 against Kling and Runway on 10-second lip-sync clips from three Midjourney portraits. Hedra won the neutral-face round for its voice and mouth movement, won a round with a wide smile showing teeth only because every tool did badly, and lost a side-on, mid-gesture round to Runway; it finished first overall. That test predates Character 3 and Hedra Avatar, and no outlet test of the current models or the Studio agent turned up in searches.

A competitor's review. LemonSlice, which sells real-time interactive avatars, reviewed Hedra from its product pages on September 11, 2026. It found that everything Hedra ships is pre-rendered, with no live avatar product, that the avatar models stop at 1080p and that Hedra publishes no typical render times. Its price table, captured that month, matches the old plans in the archived pricing page.

Hedra's own numbers. In its agent benchmark, removing a planning step raised the agent's success rate on recorded scenarios from roughly 40% to 60%. Hedra designed and ran that measure.

User reports. Hedra's Trustpilot page answered with a bot check and Reddit's robots.txt disallows crawling, so neither is quoted here. The status page showed all systems operational and no website incidents from August to November 2026.

Hedra's written rules are strict. Its Acceptable Use Policy bans inputs or outputs that contain personal information of anyone other than yourself, including photos, audio and video of other people, with an exception for people who died at least 100 years ago. It also bans deepfakes that impersonate real people or mislead about a clip's origin without consent or legal right, sexually explicit content, election interference and uploads of sensitive personal data.

The how-to pages are looser. The face swap help says to use only faces you have permission to use, and the voice cloning page says to clone only a voice you have permission to clone, without the AUP's stricter limit to your own face and voice. Hedra lists a content-moderation provider among its subprocessors but does not describe how it screens uploads. Anyone making ads with an actor, a client or a staff member should get written consent and expect that the AUP may still forbid it.

Privacy and data

The privacy policy, effective September 4, 2026, says Hedra may derive biometric data from faces and voices to provide its avatar features, and may use personal information, including that derived data, to improve the service and develop new products. It may also train its AI models on aggregated or de-identified data. The policy's list of your choices includes no opt-out from that use.

The biometric data policy promises written consent where Illinois, Texas or Washington law requires it and caps retention of face and voice templates at three years after your last interaction. Deleted data can stay in backups for up to 30 days. The terms leave you the owner of your inputs and outputs but give Hedra a perpetual, irrevocable, sublicensable licence to use them to run the service for you and other users. Disputes go to binding arbitration with a class-action waiver, with a 30-day window to opt out. The trust center lists a SOC 2 Type I report and 51 subprocessors. A search of the US App Store on November 3 found no app published by Hedra Inc.; an app with Hedra in its name comes from an independent developer.

Who should not use Hedra

  • Anyone who wants to animate a client, an actor, a friend or a celebrity: the Acceptable Use Policy bans media of anyone but yourself.
  • Anyone who wants to try before paying: no free plan is listed, and the cheapest plan is US$20 a month.
  • Occasional users: plan credits reset monthly, and pack credits are locked without an active subscription.
  • Teams that need a live, interactive avatar, or avatar video above 1080p without an extra upscaling step.
  • Buyers who need a written refund policy before they subscribe.
  • Teams that want translation and dubbing of existing videos as a finished product, which HeyGen and Synthesia sell.
  • Anyone under 18, whom the privacy policy excludes.

Alternatives and when they are the better choice

OptionWhat it isEntry price on November 3, 2026
HedraIts own talking-head models, a creative agent and about 110 hosted modelsBasic US$20 a month for 2,000 credits; API pay as you go
HeyGenPresenter avatars, video agent and translationFree: 3 watermarked videos a month up to 1 minute; Creator US$29 a month, 600 credits
SynthesiaBusiness presenter avatars and dubbingFree Basic with a watermark; Starter US$19 a month, or US$14 billed yearly
CaptionsPhone-first editor with AI actorsMax US$24.99 a month, 500 credits (iOS price)
Magic HourLip sync, face swap, talking photos and 30-plus modelsCreator US$19 a month, or US$12 billed yearly; credits never expire
RunwayIts own Gen-4.5 plus hosted models125 one-time free credits; Standard US$15 a month (US$12 yearly)
HiggsfieldMany makers' video and image modelsStarter US$19 a month billed yearly, 270 credits

Sources: HeyGen, Synthesia, Captions, Magic Hour, Runway and Higgsfield pricing pages.

HeyGen is the better choice for realistic business presenters, translation and a free tier to start, and its monthly credits roll over for one month where Hedra's reset. Synthesia suits training and corporate teams that want dubbing, guest seats and a free allowance. Captions fits creators who edit on a phone. Magic Hour is the pick for occasional use, because its credits never expire and its face swap and lip sync sit next to many hosted models. Runway and Higgsfield are stronger for cinematic video generation than for talking heads. Hedra keeps the edge for expressive characters of any style, long talking-head clips at a low API rate, and one account across avatar, video, image and voice models. More options are in the HeyGen alternatives list.

Sources

Sources

  1. Hedra homepage: visual inference models and infrastructure (Hedra Inc.) (checked November 3, 2026) (hedra.com), accessed
  2. Hedra llms.txt: official summary of the company, API v3 and MCP (checked November 3, 2026) (hedra.com), accessed
  3. About Hedra: research lab, investors and history (checked November 3, 2026) (hedra.com), accessed
  4. Hedra Studio: the Creative Agent (checked November 3, 2026) (hedra.com), accessed
  5. Hedra pricing: API rates and pricing FAQ (checked November 3, 2026) (hedra.com), accessed
  6. Hedra pricing, Studio tab: Basic, Pro, Ultra, Teams and Enterprise (checked November 3, 2026) (hedra.com), accessed
  7. Hedra model catalogue page (checked November 3, 2026) (hedra.com), accessed
  8. Hedra's own video models: Character 3 and Avatar (checked November 3, 2026) (hedra.com), accessed
  9. Hedra Character 3 model page: specifications, API price and FAQ (checked November 3, 2026) (hedra.com), accessed
  10. Hedra Avatar model page: specifications and API price (checked November 3, 2026) (hedra.com), accessed
  11. Hedra API v3 live model catalogue (GET /v3/models) (checked November 3, 2026) (api.hedra.com), accessed
  12. Hedra: Kling AI free access and pricing on Hedra (checked November 3, 2026) (hedra.com), accessed
  13. Hedra for Enterprise (checked November 3, 2026) (hedra.com), accessed
  14. Hedra blog: Introducing Hedra Omnia (February 5, 2026) (checked November 3, 2026) (hedra.com), accessed
  15. Hedra blog: Benchmarking a Multimodal Agent (March 31, 2026; Hedra's own benchmark) (checked November 3, 2026) (hedra.com), accessed
  16. Hedra blog: Hedra for Developers, API, SDK, CLI and MCP (August 4, 2026) (checked November 3, 2026) (hedra.com), accessed
  17. Hedra blog: Hedra's MCP and CLI (August 31, 2026) (checked November 3, 2026) (hedra.com), accessed
  18. Hedra blog: The Hedra Developer API (October 6, 2026) (checked November 3, 2026) (hedra.com), accessed
  19. Hedra blog: what 10 seconds of AI video costs on Hedra's API (September 25, 2026; rates checked October 29) (checked November 3, 2026) (hedra.com), accessed
  20. Hedra's own Hedra vs HeyGen page (checked November 3, 2026) (hedra.com), accessed
  21. Hedra docs: connect Claude, Cursor, Codex and ChatGPT to the Hedra MCP server (checked November 3, 2026) (hedra.com), accessed
  22. Hedra docs: pricing and API billing (checked November 3, 2026) (hedra.com), accessed
  23. Hedra docs: errors, limits and retries (checked November 3, 2026) (hedra.com), accessed
  24. Hedra Studio and Creative Agent help (checked November 3, 2026) (hedra.com), accessed
  25. Hedra Studio help: the manual Video tool (checked November 3, 2026) (hedra.com), accessed
  26. Hedra Studio help: annual subscription credits (checked November 3, 2026) (hedra.com), accessed
  27. Hedra Studio help: how credits work (checked November 3, 2026) (hedra.com), accessed
  28. Hedra Studio help: generation history and credit refunds (checked November 3, 2026) (hedra.com), accessed
  29. Hedra Studio help: payment methods (checked November 3, 2026) (hedra.com), accessed
  30. Hedra Studio help: swap a face (checked November 3, 2026) (hedra.com), accessed
  31. Hedra AI voice cloning page (checked November 3, 2026) (hedra.com), accessed
  32. Hedra Terms of Use (last updated September 4, 2026) (checked November 3, 2026) (hedra.com), accessed
  33. Hedra Privacy Policy (effective September 4, 2026) (checked November 3, 2026) (hedra.com), accessed
  34. Hedra Acceptable Use Policy (checked November 3, 2026) (hedra.com), accessed
  35. Hedra Biometric Data Privacy Policy (effective July 23, 2024) (checked November 3, 2026) (hedra.com), accessed
  36. Hedra Trust Center: SOC 2 and subprocessors (checked November 3, 2026) (trust.hedra.com), accessed
  37. Hedra status page (checked November 3, 2026) (status.hedra.com), accessed
  38. Wayback Machine: Hedra homepage on July 10, 2026 (checked November 3, 2026) (web.archive.org), accessed
  39. Wayback Machine: Hedra homepage on August 9, 2026 (checked November 3, 2026) (web.archive.org), accessed
  40. Wayback Machine: Hedra pricing on September 14, 2026 (Basic, Creator, Professional) (checked November 3, 2026) (web.archive.org), accessed
  41. Wayback Machine: Hedra pricing on September 29, 2026 (Basic, Pro, Ultra) (checked November 3, 2026) (web.archive.org), accessed
  42. Wayback Machine: Hedra pricing on October 7, 2026 (checked November 3, 2026) (web.archive.org), accessed
  43. Reuters via Yahoo Finance: Hedra raises $32 million in Andreessen Horowitz-led round (May 15, 2025) (checked November 3, 2026) (finance.yahoo.com), accessed
  44. SiliconANGLE: Hedra raises $32M to build digital character foundation models (May 15, 2025) (checked November 3, 2026) (siliconangle.com), accessed
  45. Tom's Guide: lip-sync battle, Hedra vs Kling vs Runway (Ryan Morrison, October 14, 2024) (checked November 3, 2026) (tomsguide.com), accessed
  46. LemonSlice: Hedra AI review 2026 (September 11, 2026; LemonSlice sells a rival avatar product) (checked November 3, 2026) (lemonslice.com), accessed
  47. HeyGen pricing (checked November 3, 2026) (heygen.com), accessed
  48. Synthesia pricing (checked November 3, 2026) (synthesia.io), accessed
  49. Captions pricing (checked November 3, 2026) (captions.ai), accessed
  50. Magic Hour pricing (checked November 3, 2026) (magichour.ai), accessed
  51. Runway pricing (checked November 3, 2026) (runway.com), accessed
  52. Higgsfield pricing (checked November 3, 2026) (higgsfield.ai), accessed
  53. App Store listing of a third-party app named after Hedra (seller is not Hedra Inc.) (checked November 3, 2026) (apps.apple.com), accessed

Changelog

Changelog

  1. Page created from Hedra's own pages, pricing page, model catalog, help center, docs, terms and policies, archived copies of its homepage and pricing page, Reuters and SiliconANGLE reporting, Tom's Guide's test, LemonSlice's review and rivals' pricing pages.

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