This review is built from what could be checked on November 3, 2026: Hedra's own site, pricing page, model pages, live API catalog, help center, developer docs, blog, terms, privacy and acceptable-use policies and trust center; archived copies of its homepage and pricing page in the Wayback Machine; reporting by Reuters and SiliconANGLE; a lip-sync test by Tom's Guide; a review by LemonSlice, which sells a rival avatar product; and the pricing pages of six alternatives. Hedra's statements about itself are labelled as its own, and every price is the one shown on that day.
What Hedra is and who runs it
Hedra Inc. is a San Francisco company founded and run by Michael Lingelbach, its CEO. It became known for Character, a family of models that make a still portrait talk or sing in time with an audio track. In May 2025 it raised a US$32 million Series A led by Andreessen Horowitz's infrastructure fund, with Index Ventures, Abstract and a16z speedrun joining, as Reuters and SiliconANGLE reported; Reuters' source put the valuation at US$200 million. At the time Hedra had 20 employees and launched Character-3 with Hedra Studio, its web app. Its about page lists Andreessen Horowitz, Index Ventures, Abstract Ventures and the Alexa Fund as backers.
Hedra sells three things today. Hedra Studio, now pitched as the Creative Agent, is where creators and marketing teams make video, images and audio; you brief an agent in a Space and it picks the models, per the Studio help center. The developer platform puts Hedra's own models and those of other makers behind one API. And, according to its homepage and llms.txt, Hedra is "an AI research lab" that sells inference infrastructure, GPU sandboxes and post-training to companies building their own visual and robotics models. Its enterprise page claims that 20% of the Fortune 500 build with Hedra; that is the company's own figure.
What changed in 2026
The changes that matter to a Studio buyer, in order:
- February 5: Omnia. Hedra announced Omnia as a unified base model for vision, text and audio that partners can post-train. Omnia has no page in Hedra's public model catalog; its link there returned a 404 on November 3.
- March 31: the agent. Hedra described its multimodal agent and the benchmark it uses to improve it (Hedra's post).
- July to August: a new front page. On July 10 the homepage still led with "The Creative Agent for Work" and a free sign-up. By August 9 it read "Inference and Infrastructure for Visual Intelligence". On August 4 Hedra opened its developer platform, and on August 31 it added an MCP server and CLI.
- September 4: new terms and privacy policy. Both carry that date; the terms include a clause on AI assistants connected to your account, which can start jobs and spend credits.
- Late September: new plans. An archived copy of the pricing page on September 14 shows Basic, Creator and Professional; the copy of September 29 shows Basic, Pro and Ultra at higher prices. The table below has the details.
No news report of the price change or the change of focus turned up in searches; both are documented here from Hedra's own pages and their archived copies.
Its own models and the ones it resells
Hedra makes two of the models it sells. Character 3 and Hedra Avatar take a start image and an audio track, render 540p, 720p or 1080p in seven aspect ratios and run for up to 10 minutes, with the length set by the audio. They carry identical descriptions and identical prices in the catalog; the Avatar page says it runs on Together AI infrastructure. Hedra dates Character 3 to March 2025, and its own FAQ admits users report over-dramatic hand gestures that a prompt can restrain.
Everything else is hosted. Hedra's live API catalog listed 110 models on November 3: 53 for video, 40 for image, 12 for audio and 5 text models. They include Kling V3, Veo 3.1, Seedance 2.5, MiniMax H3, Wan 3.0, Nano Banana, GPT Image 2 and ElevenLabs voices, and also avatar models from rivals. The trust center names the providers behind them, from fal.ai and BytePlus to ElevenLabs, MiniMax, Kling AI and HeyGen.
On the API, talking-head video costs:
| Model | 1080p rate | One-minute clip |
|---|
| Hedra Avatar or Character 3 (Hedra's own) | 6.25 cents a second (2.5 at 540p) | US$3.75 |
| Kling AI Avatar v2 Standard | 5.62 cents a second, 720p only | US$3.37 at 720p |
| HeyGen Photo Avatar 4 | 10 cents a second | US$6.00 |
| OmniHuman 1.5 | 16 cents a second | US$9.60 |
Rates from the catalog; the per-minute figures are our arithmetic, and Hedra's own HeyGen comparison page shows the same US$9.60 for a 60-second OmniHuman clip. Hedra's own models are the cheapest 1080p avatar option in its catalog.
Studio plans and what Pro buys
| Plan | Before late September 2026 | From late September 2026 | Notes |
|---|
| Basic | US$15 for 1,500 credits | US$20 for 2,000 credits | Slower generations, commercial use |
| Creator, now Pro | US$30 for 5,400 credits | US$50 for 7,200 credits | Faster generation |
| Professional, now Ultra | US$75 for 14,400 credits | US$100 for 18,000 credits | Fastest generation; allowances up to 57,600 credits |
| Teams | US$75 for 14,400 credits | US$75 for 14,400 credits | Fastest generation, Teams plan access |
| Enterprise | Custom | Custom | SSO, private deployments, Slack support |
Sources: the current pricing page and the archived copies of September 14 and October 7, all billed monthly.
Pro, which the pricing page labels "Popular", got the biggest rise. By our arithmetic a credit now costs about 0.69 cents on Pro, against about 0.56 on Creator, roughly 25% more; Basic stayed at 1 cent a credit, and Ultra costs about 0.56 cents. Teams did not change, so it now buys credits more cheaply than Ultra. Whether the number of credits per video also changed cannot be checked from outside: the help center says credit prices per model are deliberately left out and shown only in the app's live selector.
The credit rules cut against light users. Monthly plan credits reset each cycle, and since the change annual plans grant credits one month at a time, with unused ones expiring at the next grant, per the annual plans page. Annual plans bought earlier, such as Creator and Professional, still get their full year up front. Credit packs never expire, but the credits FAQ says you need an active subscription to spend them. Payment is by card through Stripe; PayPal, UPI and crypto are not accepted (payment methods).
The free tier, watermarks and refunds
The pricing page carried the title "Free Plan, No Credit Card" until at least October 7. The current page lists no free plan, and Hedra's model pages, such as the one for Kling, say generation on Hedra uses paid credits. The pricing FAQ says a cancelled account loses most features apart from limited watermarked generations, which suggests a small free level inside the app, but Hedra does not publish its limits.
No refund policy appears on hedra.com. The generation history help says only that a failed request may be refunded automatically, and the terms renew subscriptions automatically until you cancel.
The API and MCP server
The developer platform is the most open part of Hedra. Per its October 6 post, one key reaches every catalog model through typed asynchronous jobs; an estimate call prices the exact request for free; webhooks are retried for about six hours; and Python and TypeScript SDKs, a CLI and OpenAI- and Anthropic-compatible endpoints for the text models are available. Its quickstart prices a six-second MiniMax H3 clip at 768p at US$0.36.
Billing is separate from Studio. The API draws on a prepaid dollar wallet that starts at US$0, and Studio subscription credits cannot fund it (API billing). Rate limits depend on the key and account rather than a published quota (errors and limits). Hedra's own comparison of one 10-second, 1080p job with sound runs from US$0.60 on LTX-2.3 Fast to US$7.91 on Seedance 2.5.
The MCP server at mcp.hedra.com works with Claude, ChatGPT, Cursor, Claude Code, Codex and Hermes after a Hedra sign-in, and it is the one place where a Studio subscription can pay for jobs. The terms warn that requests from a connected assistant count as your instructions and can spend credits or trigger an auto-recharge.
What public tests and users report
An outlet test, on an older model. In October 2024, Ryan Morrison of Tom's Guide ran Hedra's Character-2 against Kling and Runway on 10-second lip-sync clips from three Midjourney portraits. Hedra won the neutral-face round for its voice and mouth movement, won a round with a wide smile showing teeth only because every tool did badly, and lost a side-on, mid-gesture round to Runway; it finished first overall. That test predates Character 3 and Hedra Avatar, and no outlet test of the current models or the Studio agent turned up in searches.
A competitor's review. LemonSlice, which sells real-time interactive avatars, reviewed Hedra from its product pages on September 11, 2026. It found that everything Hedra ships is pre-rendered, with no live avatar product, that the avatar models stop at 1080p and that Hedra publishes no typical render times. Its price table, captured that month, matches the old plans in the archived pricing page.
Hedra's own numbers. In its agent benchmark, removing a planning step raised the agent's success rate on recorded scenarios from roughly 40% to 60%. Hedra designed and ran that measure.
User reports. Hedra's Trustpilot page answered with a bot check and Reddit's robots.txt disallows crawling, so neither is quoted here. The status page showed all systems operational and no website incidents from August to November 2026.
Faces, voices and consent
Hedra's written rules are strict. Its Acceptable Use Policy bans inputs or outputs that contain personal information of anyone other than yourself, including photos, audio and video of other people, with an exception for people who died at least 100 years ago. It also bans deepfakes that impersonate real people or mislead about a clip's origin without consent or legal right, sexually explicit content, election interference and uploads of sensitive personal data.
The how-to pages are looser. The face swap help says to use only faces you have permission to use, and the voice cloning page says to clone only a voice you have permission to clone, without the AUP's stricter limit to your own face and voice. Hedra lists a content-moderation provider among its subprocessors but does not describe how it screens uploads. Anyone making ads with an actor, a client or a staff member should get written consent and expect that the AUP may still forbid it.
Privacy and data
The privacy policy, effective September 4, 2026, says Hedra may derive biometric data from faces and voices to provide its avatar features, and may use personal information, including that derived data, to improve the service and develop new products. It may also train its AI models on aggregated or de-identified data. The policy's list of your choices includes no opt-out from that use.
The biometric data policy promises written consent where Illinois, Texas or Washington law requires it and caps retention of face and voice templates at three years after your last interaction. Deleted data can stay in backups for up to 30 days. The terms leave you the owner of your inputs and outputs but give Hedra a perpetual, irrevocable, sublicensable licence to use them to run the service for you and other users. Disputes go to binding arbitration with a class-action waiver, with a 30-day window to opt out. The trust center lists a SOC 2 Type I report and 51 subprocessors. A search of the US App Store on November 3 found no app published by Hedra Inc.; an app with Hedra in its name comes from an independent developer.
Who should not use Hedra
- Anyone who wants to animate a client, an actor, a friend or a celebrity: the Acceptable Use Policy bans media of anyone but yourself.
- Anyone who wants to try before paying: no free plan is listed, and the cheapest plan is US$20 a month.
- Occasional users: plan credits reset monthly, and pack credits are locked without an active subscription.
- Teams that need a live, interactive avatar, or avatar video above 1080p without an extra upscaling step.
- Buyers who need a written refund policy before they subscribe.
- Teams that want translation and dubbing of existing videos as a finished product, which HeyGen and Synthesia sell.
- Anyone under 18, whom the privacy policy excludes.
Alternatives and when they are the better choice
| Option | What it is | Entry price on November 3, 2026 |
|---|
| Hedra | Its own talking-head models, a creative agent and about 110 hosted models | Basic US$20 a month for 2,000 credits; API pay as you go |
| HeyGen | Presenter avatars, video agent and translation | Free: 3 watermarked videos a month up to 1 minute; Creator US$29 a month, 600 credits |
| Synthesia | Business presenter avatars and dubbing | Free Basic with a watermark; Starter US$19 a month, or US$14 billed yearly |
| Captions | Phone-first editor with AI actors | Max US$24.99 a month, 500 credits (iOS price) |
| Magic Hour | Lip sync, face swap, talking photos and 30-plus models | Creator US$19 a month, or US$12 billed yearly; credits never expire |
| Runway | Its own Gen-4.5 plus hosted models | 125 one-time free credits; Standard US$15 a month (US$12 yearly) |
| Higgsfield | Many makers' video and image models | Starter US$19 a month billed yearly, 270 credits |
Sources: HeyGen, Synthesia, Captions, Magic Hour, Runway and Higgsfield pricing pages.
HeyGen is the better choice for realistic business presenters, translation and a free tier to start, and its monthly credits roll over for one month where Hedra's reset. Synthesia suits training and corporate teams that want dubbing, guest seats and a free allowance. Captions fits creators who edit on a phone. Magic Hour is the pick for occasional use, because its credits never expire and its face swap and lip sync sit next to many hosted models. Runway and Higgsfield are stronger for cinematic video generation than for talking heads. Hedra keeps the edge for expressive characters of any style, long talking-head clips at a low API rate, and one account across avatar, video, image and voice models. More options are in the HeyGen alternatives list.